Sensis® e-Business Report
The annual Sensis® e-Business Report tracks SME use of technology and electronic commerce activity. Since June 2005, the report has incorporated information from the Sensis® Consumer Report on consumer behaviour and attitudes towards e-business.
Topics include:
- Optimising E-Mail usage
- Permission-based E-mail marketing
- Building and managing a website
- Website hosting
- Online advertising
- Business automation
- Electronic customer relationship management
- Wireless e-business
The Sensis® e-Business Report is primarily based on findings from the Sensis® Business Index, which is drawn from surveys of 1,800 metropolitan and regional SMEs.
Each report below will open as an Adobe Acrobat file in a new window.
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The Sensis® e-Business Report - August 2009
August 2009
Sensis® e-Business Report 2009 showed of those SMEs that are connected to the internet, 96 per cent now have broadband connections, up from 94 per cent last year. With 26 per cent of Australians now using their mobile phones to search on the internet, with searching for information on products and services, using social networking sites and looking for suppliers of goods and services the most popular usages.
2009_Sensis_e-Business_Report.pdf (302.03kB)
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The Sensis® e-Business Report - July 2008
July 2008
Sensis® e-Business Report 2008 showed of those SMEs that are connected to the internet, 94 per cent now have broadband connections, up from 91 per cent last year. With nine per cent of Australians now having a mobile e-mail or BlackBerry® device, the level of usage has changed over the past year to be more business oriented. The majority (62 per cent) reported never turning off their mobile e-mail, with fifty per cent reporting that they almost always responded to work-related e-mails outside of office hours. E-mail was the number one SME use of the internet (98 per cent), followed by looking for information about products and services (89 per cent) and getting reference information or research data (84 per cent). Australian consumers also increased their online usage, with 84 per cent connected to the internet, 73 per cent having a broadband connection and strong usage reported for online purchasing, blogging and social networking.
2008_Sensis_e-Business_Report.pdf (362.24kB)
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The Sensis® e-Business Report - August 2007
August 2007
Sensis® e-Business Report August 2007 showed of those SMEs that are connected to the internet, 91 per cent now have broadband connections, up from 80 per cent last year. Whilst only five per cent of Australians reported having a mobile e-mail or BlackBerry® device, the level of usage was fairly intensive. The majority (51 per cent) reported never turning off their mobile e-mail, with four in ten reporting that they almost always responded to work-related e-mails outside of office hours. E-mail was the number one SME use of the internet (96 per cent), followed by getting reference information or research data (87 per cent) and looking for information about products and services (85 per cent). Hacking remained the number one concern of SMEs in relation to e-commerce.
2007_eBusiness_Report.pdf (376.80kB)
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The Sensis® e-Business Report - July 2006
July 2006
The 2006 Sensis® e-Business Report found new wireless technology has been embraced by Australia's small businesses. Twelve per cent of SMEs reported owning a satellite navigation device, either in-car or hand-held and seven per cent owned a mobile e-mail device. In addition, ownership of notebook computers had risen to 50 per cent. Broadband usage had continued to increase, with 80 per cent of SMEs who were connected to the internet reporting broadband access.
2006_eBusiness_Report.pdf (299.00kB)
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The Sensis® e-Business Report - August 2005
August 2005
The 2005 Sensis® e-Business Report found nine out of 10 SMEs had an internet connection, proving the internet is a crucial business tool. SMEs were using the internet to help improve their bottom line and compete effectively with bigger businesses. Broadband usage had also increased sharply over the previous 12 months. Three quarters of Australian households said they were wired to the web; however the report found strong evidence of the digital divide.
2005SepSensise-BusinessReport.pdf (466.81kB)
