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Sensis® e-Business Report
The annual Sensis® e-Business Report aims to track technology usage and electronic commerce activity amongst small and medium enterprises on an annual basis. From June 2005, the report also contains information from the Sensis® Consumer Report on consumer behaviour and attitudes towards their e-business activities
Topics include:
- Optimising E-Mail Usage
- Permission-based E-mail Marketing
- Building and Managing a Website
- Website Hosting
- Online Advertising
- Business Automation
- Electronic customer relationship management
- Wireless e-business
Select the desired report and click "GO". The report will open as an Adobe Acrobat file in a new browser window. Alternatively, you can scroll down this page to view a summary of each report and then open the corresponding PDF file.
The Sensis® e-Business Report - July 2008
Sensis® e-Business Report 2008 showed of those SMEs that are connected to the internet, 94 per cent now have broadband connections, up from 91 per cent last year. With nine per cent of Australians now having a mobile e-mail or BlackBerry® device, the level of usage has changed over the past year to be more business oriented. The majority (62 per cent) reported never turning off their mobile e-mail, with fifty per cent reporting that they almost always responded to work-related e-mails outside of office hours. E-mail was the number one SME use of the internet (98 per cent), followed by looking for information about products and services (89 per cent) and getting reference information or research data (84 per cent). Australian consumers also increased their online usage, with 84 per cent connected to the internet, 73 per cent having a broadband connection and strong usage reported for online purchasing, blogging and social networking.
The Sensis® e-Business Report - August 2007
Sensis® e-Business Report August 2007 showed of those SMEs that are connected to the internet, 91 per cent now have broadband connections, up from 80 per cent last year. Whilst only five per cent of Australians reported having a mobile e-mail or BlackBerry® device, the level of usage was fairly intensive. The majority (51 per cent) reported never turning off their mobile e-mail, with four in ten reporting that they almost always responded to work-related e-mails outside of office hours. E-mail was the number one SME use of the internet (96 per cent), followed by getting reference information or research data (87 per cent) and looking for information about products and services (85 per cent). Hacking remained the number one concern of SMEs in relation to e-commerce.
The Sensis® e-Business Report - July 2006
The 2006 Sensis® e-Business Report found new wireless technology has been embraced by Australia's small businesses. Twelve per cent of SMEs reported owning a satellite navigation device, either in-car or hand-held and seven per cent owned a mobile e-mail device. In addition, ownership of notebook computers had risen to 50 per cent. Broadband usage had continued to increase, with 80 per cent of SMEs who were connected to the internet reporting broadband access.
The Sensis® e-Business Report - August 2005
The 2005 Sensis® e-Business Report found nine out of 10 SMEs had an internet connection, proving the internet is a crucial business tool. SMEs were using the internet to help improve their bottom line and compete effectively with bigger businesses. Broadband usage had also increased sharply over the previous 12 months. Three quarters of Australian households said they were wired to the web; however the report found strong evidence of the digital divide.
The Sensis® e-Business Report - July 2004
The Sensis® e-business Report showed SMEs were continuing to connect to the internet and the broadband usage was growing heavily in popularity. SMEs were an increasingly mobile workforce with WAP enabled mobile phone and notebook computer ownership increasing rapidly. SMEs continued to realise a return on their investment, while SPAM was affecting their productivity.
The Sensis® e-Business Report - July 2003
SMEs were realising the rewards of investing in e-commerce according to the 2003 Yellow Pages® e-Business Report. The finance and insurance sector claimed the highest rate, with 89 per cent of e-commerce businesses in this industry indicating they had reclaimed their investment. While there had been a marked increase in internet connectivity, and computer software and hardware expenditure over the previous 12 months, two in 10 SMEs were still not connected.
Yellow Pages® e-Business Report - July 2002
This special report examines small and medium sized enterprises (SMEs) and their attitudes towards, and
experiences with, e-business. Research with 1,800 SMEs was undertaken across a range of online technologies,
including the Internet and email. The research was undertaken in May 2002.
Sensis® Special Report - eCommerce and Computer Technology - July 2001
This special report examines small and medium sized enterprises (SMEs), their attitudes towards and experiences
with e-commerce. Research with 1,800 SMEs was undertaken across a range of online technologies, including the
Internet and email. The research was undertaken in May 2001.
Yellow Pages® Special Report - eCommerce and Computer Technology - June 2000
This special report examines small and medium sized enterprises (SMEs), and their attitudes towards and experiences with e-commerce. Research with SMEs was undertaken across a range of online technologies, including the Internet and email. The research was undertaken in two phases - quantitative (February 2000) and qualitative (April-May 2000) - and has been integrated into one, comprehensive special report.
Yellow Pages® Special Report - eCommerce and Computer Technology - May 1999
A strong surge in use of computer technology and electronic commerce (e-commerce) in the past 12 months
is reported by small and medium businesses, according to the annual Yellow Pages® Small Business Index
survey of computer technology and e-commerce. Particularly strong increases have been reported in the
usage of modems - a key requirement for Internet and e-commerce.
Yellow Pages® Special Report - eCommerce and Computer Technology - April 1998
Computer ownership and use is now a way of life for Australia's businesses. Some 75% of all small businesses (those employing between 1 and 19 full-time persons) and 99% of all medium businesses (those employing between 20 and 200 full-time persons) use computers, and more than half of those with computers rely on them as much as possible. The Yellow Pages® Small Business Index found that the extent of reliance on computers was one of the key determining factors behind Internet use and perceived potential to use e-commerce.
Yellow Pages® Special Report - Technology in the Small Business Sector - August 1997
Trend data over this February 1994 to May 1997 period suggest that usage of notebook computers and pagers in
small business may have peaked in 1995. For example, between May 1995 and May 1997, the proportion owning a notebook computer decreased by 3 percentage points, whilst the proportion owning a pager nearly halved.
Yellow Pages® Special Report - Technology in the Small Business Sector - July 1996
Trend data over the February 1994 to May 1996 period suggest a slowing down in the adoption of computer and
communication technology. For example, between February 1994 and May 1995, the proportion owning mobile phones increased by 17 percentage points. This compares with a five percentage point increase over the 12 months to May 1996.
Yellow Pages® Special Report - Technology in the Small Business Sector - July 1995
There has been growth in ownership of all items over the fifteen months or so between the two studies. In
particular, there have been very substantial increases in the ownership of mobile phones, modems and CD Rom drives. Ownership of CD Roms has increased almost fourfold between February 1994 and May 1995.
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