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Advertising Reports

Sensis® e-Business Report – The Online Experience - July 2004
Abstract
This special report examines small and medium sized enterprises (SMEs) and their attitudes towards, and experiences with, e-business. Research with 1,800 SMEs was undertaken across a range of online technologies, including the internet and e-mail. The research was undertaken in May 2004.

Sensis® Business Series eMarketing Presentation - May 2004
Abstract
These small and medium enterprise information seminars are a great way to get an update on what's happening in marketing and advertising trends in Australia today. They provide an insight into effective online strategies, which can help you succeed in business. This years' presentation discusses how you can integrate marketing and advertising strategies to drive your online return on investment.

Sensis® Strategy Paper - Nine New Ways to Reach Customers And How To Optimise Their Value To You - July 2003
Abstract
The role of this paper is to consider new online advertising opportunities and how you can use them not only to drive traffic to your web site but as potent advertising vehicles in their own right.

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