White Pages® - Australia’s #1 directory¹

Each month, over half the Australian adult population use the White Pages® to connect with people, businesses, government departments and community organisations1.

Listing with White Pages® means your business information can be found across the entire White Pages® Network - the White Pages® directory, whitepages.com.au, sensis.com.au – and three voice directory services – Telstra Directory Assistance, Call Connect (12456)# and 1234#.

With White Pages®, your business details will be available to customers however and whenever they’re searching – 24 hours a day, 7 days a week, 365 days a year.

White Pages® users are ready to buy
The majority of searches* made using the White Pages® Network lead to a purchase.

91% of searches* on the White Pages® Network led to a business being contacted2. And of these, 71% resulted in a purchase being made2.

A trusted source
Australians have relied on the White Pages® directory for more than 125 years. It is Australia’s most comprehensive, accurate and up-to-date source of residential, business and government contact information.

In fact, the White Pages® Network is the most used information source when people look for a business or supplier they know the name of3.

You can feel confident that more of your prospective customers will be looking for you in White Pages® - it is, after all, how we connect.

For more information: download one of these product brochures

• White Pages® Story
• White Pages® directory overview
• whitepages.com.au overview
• White Pages® Network

Other White Pages® products to help you get in touch
It is important for any business to ensure your customer data remains up-to-date and as accurate as possible.

At Sensis® Business Information Services we can help assure the integrity and accuracy of your customer database. We can add phone numbers and address details from the White Pages® to your database. You can also have your own direct link to the White Pages® to assist in verifying customer details.

Our products include:
MacroMatch® - verifies and updates the phone numbers and addresses of your customers to give you the most accurate and up to date information as possible.

White Pages® Direct Access - provides commercial grade access to our White Pages® directory database for fast and comprehensive searching.

White Pages® CustomerCheck - ensures you have accurate customer information by validating and correcting new customer details at the point of data entry.

# Available to most Telstra customers.
1 Roy Morgan Single Source Australia, monthly average April 2007 - March 2008
* Searches refer to ‘known name’ searches
2 Independent research of 18-64 year olds by TNS in metropolitan directory markets in Melbourne, Sydney, Brisbane, Adelaide and Perth, April 2004 - December 2007
3 Independent research of 18-64 year olds by TNS in metropolitan directory markets in Melbourne, Sydney, Brisbane, Adelaide and Perth, January 2007 - December 2007