White Pages® - Overview

White Pages® is where Australians turn to find contact information for people, businesses, government departments and community organisations.

A listing in the White Pages® means your contact details can be found across the entire White Pages® Network. Your listing will appear in the White Pages® directory, as well as on whitepages.com.au and sensis.com.au. Your contact details are also placed with three voice directory services – Telstra Directory Assistance, Call Connect (12456)# and 1234#.

This means that over 10 million customers can connect with your business each month through the White Pages® Network1.

Helping customers find your business
The majority of ‘known name’ searches* made using the White Pages® Network lead to a purchase.

Of the ‘known name’ searches* carried out using the White Pages® Network, 92% resulted in a business being contacted2. Of these, 71% resulted in a purchase being made2.

Turn to the source you can trust
Australians have relied on the White Pages® directory for more than 125 years. It is Australia’s most comprehensive source of residential, business and government contact information.

In fact, the White Pages® Network is the most used information source when people look for a business or supplier they know the name of3.

So trust the White Pages® to help Australians get in touch with your business.

For more information: download one of these product brochures

• White Pages® Story
• White Pages® directory overview
• whitepages.com.au overview
• White Pages® Network

Other White Pages® products to help you get in touch
It is important for any business to ensure your customer data remains up-to-date and as accurate as possible.

At Sensis® Business Information Services we can help assure the integrity and accuracy of your customer database. We can add phone numbers and address details from the White Pages® to your database. You can also have your own direct link to the White Pages® to assist in verifying customer details.

Our products include:
MacroMatch® - verifies and updates the phone numbers and addresses of your customers to give you the most accurate and up to date information as possible.

White Pages® Direct Access - provides commercial grade access to our White Pages® directory database for fast and comprehensive searching.

White Pages® CustomerCheck - ensures you have accurate customer information by validating and correcting new customer details at the point of data entry.

# Available to most Telstra customers. 12456 is not available to Telstra Prepaid Plus customers
1 Roy Morgan Single Source Australia, monthly average April 2006 - March 2007
* Searches refer to ‘known name’ searches
2 Independent research of 18-64 year olds by TNS in metropolitan directory markets in Melbourne, Sydney, Brisbane, Adelaide and Perth, April 2004 - March 2007
3 Independent research of 18-64 year olds by TNS in metropolitan directory markets in Melbourne, Sydney, Brisbane, Adelaide and Perth, April 2006 - March 2007