sensis.com.au - Overview

sensis.com.au is the search engine for Australians. We recognise when people search the web, they’re often looking for information in their own backyard. So we designed sensis.com.au to search through Australian sites first. You can also search the world wide web, you just need to click the ‘world’ tab.

Only sensis.com.au will let you search through Sensis’ content at the same time as you search the web. Search the web, Yellow listings, White Pages listings, the Trading Post or even for Australian news with a single search request.

59% of Australians who search online are looking for information about products and services.

sensis.com.au provides a fantastic opportunity for businesses to advertise on an internet search engine that utilises some of the most comprehensive and up-to-date product and service listings in Australia, with a much greater emphasis on local and national businesses.

When your business is listed on sensis.com.au (and Sensis' partner network), you can be sure that you are more likely to be ‘seen’ by customers who are looking to buy. No matter what type of business you operate, from a small enterprise that relies on high quality local traffic to a major national or global business, sensis.com.au can help deliver the customers and results you demand.

sensis.com.au has been designed to match a customers’ needs with the most relevant listing results. And to ensure your business is featured prominently in these results, sensis.com.au has introduced BidSmart™ Pay for Performance search marketing.

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What is BidSmart™?

The BidSmart™ system is a suite of three Search Engine Marketing packages:

• Starter Pack
• Full-service
• Self-service

The key to all three packages is the principle of ‘Pay for Performance’, which means you are charged only when a consumer clicks on your business listing to go through to your website - allowing you to manage your advertising budget and maximise your return on investment.

The BidSmart™ system also allows you to influence the prominence with which you appear in search results - by increasing your maximum bid for the keywords relevant to your business. It's this feature that makes BidSmart™ marketing a dynamic and responsive way of staying at the top of your customers' shopping list.

For more information visit www.bidsmart.com.au.