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Sensis® Business Information Services
Sensis® Business Information Services (BIS) delivers information and marketing solutions to businesses. Our solutions are based on Sensis’ market leading content and data network. We specialise in data quality services, directory services, location intelligence solutions and electronic marketing solutions.
Data Quality Services
Sensis BIS provides several data enriching services including; data cleansing and validation services; industry segmentation and geographical data services.
- Improve the integrity of your customer data.
- Improve the success rate of telemarketing and direct mail campaigns.
- Refine your marketing message by knowing what industries your customers participate in and the geographic area they reside in.
MacroMatch®
Our MacroMatch® service provides data cleansing and validation services to help improve the integrity and quality of your customer data. The MacroMatch® service can verify and update the phone numbers and addresses of your customers and prospects using the White Pages® and Yellow™ directories combined with external data sources to give you the most accurate and up to date information as possible.
Industry Segmentation
Our Industry Segmentation service enables you to segment and analyse your database by industry helping you to refine your sales and marketing activities.
Geographical Data Enrichment
Our Geographical Data Enrichment service can append different geographical information to your business records enabling you to gain rich insights into your customer’s behaviour.
Directory Services
Sensis® BIS use the industry leading White Pages® content to provide directory service solutions to businesses.
White Pages® Direct Access
- Enhance your customer service experience.
- Increase staff productivity through efficient search capability.
Our White Pages® Direct Access product provides commercial grade electronic search access to the White Pages® directory. Direct Access can help you provide directory assistance services to your customer base or be utilised for internal directory services.
White Pages® CustomerCheck
- Improve data entry in CRM application environments.
- Perform real-time verification of customers’ details at point of sale.
Our White Pages® CustomerCheck product provides fast access to accurate information in the White Pages® directory to help you streamline the entry of customer details into your workflow processes.
Location Intelligence Solutions
BizScope™
- Map your customers, competitors and the market
- Enhance your marketing activities based on location intelligence.
Our BizScope™ product provides you with a deeper understanding of your customers, competitors and your potential market by mapping their location in relation to your business and to each other. You can visually analyse your marketplace to help you tailor your marketing activities, formulate your competitive strategy and more effectively target your customers.
Electronic Direct Marketing
zeROIn®
- Maximise your marketing ROI.
- Build your customer base.
Our zeROIn® product provides a targeted electronic marketing solution for organisations. With zeROIn® you can target customers via email marketing based on their behaviours and interests. It is an easy to use tool that gives you control of your marketing campaign.
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Marketing Lists
Sensis does not sell marketing lists to other organisations or disclose personal information except in accordance with the Sensis Privacy Collection Statement.
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