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Presentations
Sensis' executive and senior managers can provide your conference or workshop with powerful insights on a wide range of topics. These include:
- Advertising and marketing
- New media, the internet and e-Business
- Search
- Australian small and medium enterprises
- People management
- Communications - internal and external
- Innovation
You can benefit from our extensive experience and research by contacting: corporateexternalaffairs@sensis.com.au
The following speech transcripts and presentations are available for download.
13 June 2008
Sensis presents at Mobile Content World
Amanda Brook, Sensis' GM Mobiles and Strategic Marketing, presented on 'Unleashing the power of mobile advertising'. This presentation looks at the importance of mobile phones and how they could potentially change the face of advertising. It also delivers findings from recent Sensis' mobile campaigns.
21 May 2008
Sensis presents closing keynote at CeBIT
Sensis' GM Online Search and Directories and GM, Sensis Interactive, Chris Smith presents on "SMEs, Sensis and Search" at the eMarketing and Search Conference held as part of CeBIT 2008.
21 May 2008
Sensis' speaks at the AIMIA Future of Search Marketing seminar
Sensis' Group Manager, Online Search, Sandeep Baruah, shares his thoughts on key trends in search and local search as part of a Melbourne-based panel discussion.
11 April 2008
Sensis presents at the 2008 Search Marketing Expo
Chris Smith, Sensis' GM, Online Search and Directories and GM, Sensis Interactive, shares his thoughts on the local search market in "Ten minutes on local search".
1 November 2007
Bruce Akhurst, Sensis CEO, speaks at the 2007 Telstra Investor Day Briefing
In his presentation to the 2007 Telstra Investor Day conference, Bruce Akhurst, Sensis CEO, detailed Sensis' progress and our strategy for building value for customers and shareholders. Bruce's four key messages were:
- Yellow™ print is returning to positive growth;
- White Pages® continues to deliver world class results;
- Trading Post® is on track to deliver improved earnings;
- Our systems and processes transformation on track and on budget.
31 July 2007
General Manager, Online Directories & Search and Sensis Interactive at the Advertising, Marketing & Media Summit (Melbourne)
In today’s landscape, digital advertising needs to be relevant, or it runs the risk of being completely redundant. Consumers are spoiled for choice and they’re seeking out particular information. In the case of local search advertising, they are almost always actively pulling in information to help them make a purchase. At a particular moment in time, consumers are going to make a decision about that purchase. General Manager, Online Directories & Search and Sensis Interactive, Chris Smith explored some of the ways that advertisers can capitalise on this moment in time and discussed the role that location-based technology, such as map-based business search on internet and mobiles, can play in this.
17 June 2007
Group Manager, Mobiles at Australian Mobile Telecommunications Association (AMTA) Conference 2007
This presentation by Sensis Group Manager, Mobiles, Sebastian Baldwin examines current developments in mobile advertising, consumers’ response to mobile advertising, and what type of content and advertising works for this medium. It also highlights some of the exciting inroads that Sensis has made in this emerging area and the benefits to consumers and advertisers.
6 June 2007
Sensis CEO at the Australia-Israel Chamber of Commerce Business Lunch (Brisbane)
There are 1.2 million small business owners in Australia today, employing four million people. They work an average of 5.5 days a week and 9.5 hours a day. On 6 June, Sensis' CEO, Bruce Akhurst spoke at an AICC luncheon on the commitment and importance of small to medium enterprises in Australia and the opportunities for corporate sector businesses like Sensis to support them.
17 May 2007
General Manager, Sensis Interactive at the launch of the state-of-the-art Pioneer AVIC fixed and portable navigation system
30 March 2007Sensis CEO at the Australia-Israel Chamber of Commerce Lunch (Melbourne)
Bruce Akhurst examined the following in his keynote speech about YellowT: Yesterday, Today and Tomorrow:
- YellowT - from print directories to one of the world's most sophisticated multi-channel advertising and information services.
- YellowT is a marketplace in its own right.
- The role YellowT plays in society and in Australian business.
6 October 2006 Sensis CEO at the Telstra Investor Day Briefing
28 September 2006
Group Manager, MediaSmart at IIR New Media Summit
27 April 2006
Sensis CEO at the Australian-Israel Chamber of Commerce Business Lunch
Download an audio recording of the speech - part 1 [MP3, 2.6MB],
part 2 [MP3, 39MB]
14 March 2006General Manager, Sensis Interactive at Search Engine Room
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