Sensis' General Manager of Marketing, Michelle Sherwood addressed four key questions in her presentation at the Australian Marketing Institute's Government Marketing & Communications Conference in Melbourne:

1. Why and when do people contact government?
2. How do people search for government information?
3. How can government reach audiences effectively online?
4. What are the opportunities presented by mobile?

Mark Shaw, General Manager, MediaSmart presented at the Australasian Media & Broadcasting Congress in Sydney on mobile's ability to supercharge traditional marketing through powerful targeting capabilities and as the glue that brings it all together.

Gregan McMahon from Sensis Mobile presented at the CeBit WebFoward forum in Sydney on the Australian mobile search landscape. He provided a user-centric view of mobile search and listed several 'golden rules' for user experience.

General Manager, Digital Marketing Services, Thomas Arthur presented at the CeBit WebFoward forum in Sydney on mobile's ability to target and personalise advertising to the user and integrate with other media media. Thomas outlined results from mobile advertising campaigns for major brands including Lexus, McDonalds and Qantas.

Stephen Harvy, Group Manager, Yellow Pages® Print talked to the Arab Chamber of Commerce in Sydney about how consumers are really searching for businesses, the importance of advertising return on investment for businesses and new trends in online and mobile local search.

Bruce discussed the 'Age of Engagement' and the rise of local search (print, online and mobile) at an American Chamber of Commerce luncheon in Sydney.

Speaking on a panel at the Kelsey Group's Interactive Local Media conference in Santa Clara USA, General Manager Online Search & Directories and Interactive, Chris Smith provided insights into Australia's local search industry. Vendor and user fragmentation pose significant advertising challenges for small businesses. Sensis is leveraging search and integrating mobile to extend the reach of our advertising network to reach more buyers, when and where they are looking.

Sensis online designer, Chris McLay spoke at the Ark Group's Enhancing Online User Experiences conference about working with users to understand and evaluate user requirements, providing insights how Sensis analyses user behaviour to test and improve our products.

General Manager of Marketing & Product for Yellow™ and White Pages®, Michelle Sherwood told the L21 gathering the story of the evolution of the Yellow™ business and brand to create an information network that connects Australian buyers and sellers, anytime, anywhere, any way they choose.

Speaking at Search Engine Room 2008, Traffic Manager for yellow.com.au, Ash Nallawallah talked through some of the main search engine optimisation challenges faced when working with a large website.

Strategy & Commercial Manager for Sensis Mobile, Rachel De Sain presented at the iMedia Brand Summit to an audience of senior marketers from the finance, IT, travel, entertainment, FMCG and insurance industries. Rachel provided insights into mobile advertising trends and how and why you should integrate mobile into your existing advertising, and previewed emerging mobile technologies including Telstra Mobile Codes.

Amanda Brook, Sensis' GM Mobiles and Strategic Marketing, presented on 'Unleashing the power of mobile advertising'. This presentation looks at the importance of mobile phones and how they could potentially change the face of advertising. It also delivers findings from recent Sensis' mobile campaigns.

Sensis' GM Online Search and Directories and GM, Sensis Interactive, Chris Smith presents on "SMEs, Sensis and Search" at the eMarketing and Search Conference held as part of CeBIT 2008.

Sensis' Group Manager, Online Search, Sandeep Baruah, shares his thoughts on key trends in search and local search as part of a Melbourne-based panel discussion.

Chris Smith, Sensis' GM, Online Search and Directories and GM, Sensis Interactive, shares his thoughts on the local search market in "Ten minutes on local search".

In his presentation to the 2007 Telstra Investor Day conference, Bruce Akhurst, Sensis CEO, detailed Sensis' progress and our strategy for building value for customers and shareholders. Bruce's four key messages were:

• Yellow™ print is returning to positive growth;
• White Pages® continues to deliver world class results;
• Trading Post® is on track to deliver improved earnings;
• Our systems and processes transformation on track and on budget.

In today’s landscape, digital advertising needs to be relevant, or it runs the risk of being completely redundant. Consumers are spoiled for choice and they’re seeking out particular information. In the case of local search advertising, they are almost always actively pulling in information to help them make a purchase. At a particular moment in time, consumers are going to make a decision about that purchase. General Manager, Online Directories & Search and Sensis Interactive, Chris Smith explored some of the ways that advertisers can capitalise on this moment in time and discussed the role that location-based technology, such as map-based business search on internet and mobiles, can play in this.

This presentation by Sensis Group Manager, Mobiles, Sebastian Baldwin examines current developments in mobile advertising, consumers’ response to mobile advertising, and what type of content and advertising works for this medium. It also highlights some of the exciting inroads that Sensis has made in this emerging area and the benefits to consumers and advertisers.

There are 1.2 million small business owners in Australia today, employing four million people. They work an average of 5.5 days a week and 9.5 hours a day. On 6 June, Sensis' CEO, Bruce Akhurst spoke at an AICC luncheon on the commitment and importance of small to medium enterprises in Australia and the opportunities for corporate sector businesses like Sensis to support them.

Bruce Akhurst examined the following in his keynote speech about YellowT: Yesterday, Today and Tomorrow:

• YellowT - from print directories to one of the world's most sophisticated multi-channel advertising and information services.
• YellowT is a marketplace in its own right.
• The role YellowT plays in society and in Australian business.