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  • How can government reach audiences online and via mobile?

    10 Sep 2009

    Sensis' General Manager of Marketing, Michelle Sherwood addressed four key questions in her presentation at the Australian Marketing Institute's Government Marketing & Communications Conference in Melbourne:

    Why and when do people contact government?
    How do people search for government information?
    How can government reach audiences effectively online?
    What are the opportunities presented by mobile?

    pdf icon M Sherwood AMIGovMarcomms Dec 09 (1.18MB)

  • Is mobile the great marketing enabler?

    03 Sep 2009

    Mark Shaw, General Manager, MediaSmart presented at the Australasian Media & Broadcasting Congress in Sydney on mobile's ability to supercharge traditional marketing through powerful targeting capabilities and as the glue that brings it all together.

    pdf icon M Shaw AMBC 09 (939.01kB)

  • Tapping into Mobile Search

    14 May 2009

    Gregan McMahon from Sensis Mobile presented at the CeBit WebFoward forum in Sydney on the Australian mobile search landscape. He provided a user-centric view of mobile search and listed several 'golden rules' for user experience.

    pdf icon G McMahon CEBIT 09 (3.33MB)

  • Integrating mobile into the marketing mix

    13 May 2009

    General Manager, Digital Marketing Services, Thomas Arthur presented at the CeBit WebFoward forum in Sydney on mobile's ability to target and personalise advertising to the user and integrate with other media media. Thomas outlined results from mobile advertising campaigns for major brands including Lexus, McDonalds and Qantas.

    pdf icon T Arthur CeBIT 09 (9.18MB)

  • Attracting buyers, not browsers

    13 May 2009

    Stephen Harvy, Group Manager, Yellow Pages® Print talked to the Arab Chamber of Commerce in Sydney about how consumers are really searching for businesses, the importance of advertising return on investment for businesses and new trends in online and mobile local search.

    pdf icon S Harvy Arab Chamber 09 (2.72MB)