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2004 - 2007: A Business on the Move
December 2006 - January 2007
Aerial map photography introduced on whereis.com in Sydney, Melbourne, Brisbane, Adelaide, Canberra and Darwin, Perth, Hobart, Gold Coast and Sunshine Coast, providing excellent resolution, enabling you to zoom in on a location and see objects as small as 10-15 square centimetres in size.
October 2006
Yellow™ Mobile, Trading Post® Mobile, Whereis® Mobile, Citysearch® Mobile and Sensis® mobile applications now available on Telstra’s Next G™ network.
Sensis partners with BigPond and a number of advertising agencies to be the first to deliver mobile advertising solutions in Australia.
Autotrader™ weekly auto magazines launch in Sydney and South East Queensland.
Sensis launches new marketing and advertising handbook and website for small businesses, Small Business, Big Opportunity and smallbusiness.sensis.com.au.
September 2006
Telstra acquires a majority share in SouFun, China's leading real estate website, as a strategic entry point into China, and to enhance growth opportunities for Sensis. SouFun, which is Mandarin for ‘house search’, provides information, advertising and listing services to China’s growing online real-estate and home furnishing and improvement sectors.
Citysearch®, Australia’s favourite online entertainment destination, relaunches an innovative new-look site.
August 2006
Yellow Pages® rebrands to Yellow™ to highlight how Yellow™ content is now available in more ways and through more channels than ever before.
Sensis launches a navigation database for NZ, grows portable navigation customer base by over 200%, and has record sales of UBD/Gregory’s in WA, SA, and VIC markets.
April 2006
Three million Australian households receive a free copy of Sensis’ new GoStay™ accommodation guide, making it the most comprehensive and widely distributed free accommodation publication in Australia. A new fully transactional website, www.gostay.com.au and phone service, 1300 GOSTAY (1300 467 829) is launched.
sensis® SMS, Movies and Weather services introduced on 1234.
December 2005
Sensis acquires a controlling share in Adstream Australia. AdStream’s technology allows for advertising materials to be stored, repurposed and distributed across print, online, radio, television and wireless media.
Sensis becomes the first company in Australia to trial ‘click to call’ advertising technology, providing people searching on sensis.com.au with the option to click on an icon and be connected by phone with that business.
September 2005
Transactions launched on tradingpost.com.au to let you buy and sell online.
Whereis® launches its first New Zealand in-car navigation database in Auckland.
Whereis® signs an agreement with TomTom, a leading provider of navigation solutions, to supply mapping information for Australia.
August 2005
Sensis, in conjunction with Hewlett Packard, releases the highly innovative Whereis® Navigator service. Whereis® Navigator lets you locate nearby businesses and landmarks on a GPS-enabled mobile phone and be guided to that location with visual and voice turn by turn instructions.
June 2005
LinkMe™ - Australia’s first career networking site – is launched by Sensis in partnership with MBI Investments.
April 2005
A major upgrade to sensis.com.au sees the inclusion of Trading Post® classifieds content and a range of other new features.
December 2004
Sensis acquires the highly successful Universal Publishers business. This includes the acquisition of the UBD® and Gregory's® street directories.
September 2004
A major online upgrade of the Yellow Pages® OnLine directory includes the launch of Yellow Pages® Map Based Search.
Sensis launches its first search applications for WAP and i-mode phones.
July 2004
The 1234 tele-search service and the sensis.com.au search engine are launched.
March 2004
Sensis acquires the iconic classifieds publisher, Trading Post Group.
1880 – 2003: A Tradition of Innovation
2002
Pacific Access acquires BMC’s online advertising business and the Citysearch® lifestyle site.
The Sensis® brand is born. Our new corporate identity is launched.
2000
The Book Muncher® directory recycling program is launched. Now known as The Sensis Directory Recycling Program, this initiative has grown to become one of Australia’s most successful recycling efforts.
1997
The Whereis® website is born.
1994
The world's first Yellow Pages® OnLine directory is launched by Pacific Access in Australia. This is soon followed by the world's first White Pages® OnLine site.
1991
The company responsible for publishing the White Pages® and Yellow Pages® directories becomes known as Pacific Access.
1975
The Yellow Pages® directory was launched. It was at this time that Telecom created the National Directory Service to manage directory publication and distribution.
1958
The Melbourne and Sydney telephone directories become so large they are split into alphabetical and classified directories.
1935
Classifieds section of the directory first printed on pink paper stock. Later to become known as the Pink Pages.
1906
The first business listings were published in a trade listings section in the Adelaide White Pages®.
1880
The first Australian telephone exchange and telephone directory established.
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