Launched ten years ago, the Yellow™ Business Ideas Grants program provided encouragement, recognition and rewards to thousands of small businesses and entrepreneurs with innovative business ideas. Now, Sensis supports major State Government small business support programs in Victoria, South Australia, NSW and Northern Territory and provides increased access to marketing and advertising support and information amongst Australia’s SME community. As part of this renewed focus, Sensis has now launched a free marketing and advertising guide - Small Business, Big Opportunity. Co-written with small business guru, Rob Hartnett, the guide covers basic principles of advertising in different mediums including how to make the most out of directory advertising. It also provides an insight into the rapidly growing areas of online directories and search engine marketing. Order a free copy of the guide online or call 1800 086 680. Sensis has also produced smallbusiness.sensis.com.au to assist small businesses to make better marketing and advertising decisions. The site offers news and events, marketing tools and templates under the resource section and handy hints from other small business owners who share their case studies. |