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A global leader in local ratings and reviews, Yelp, has officially launched in Australia after announcing an exclusive partnership with Sensis’ Yellow Pages® business in July 2011.

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The December 2011 Sensis® Business Index saw business confidence amongst SMEs increase, rising 12 percentage points to a net balance of 27 per cent, reversing most of last quarter’s decline.

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As the ultimate form of expression, social media is now an undeniable force in modern-day
communication. And it has businesses everywhere scratching their heads wondering how best to
use it to engage with consumers.
